What is TRP? If you watch TV, then you must have heard about TRP. If not, then this post is for you, because here I am going to elaborate on Television Rating Point. In this post you will get complete information about TRP. So let’s know What is TRP? How is the TRP Rating Determined?
The Kapil Sharma Show is currently grabbing the most headlines. This TV serial is at number one in the Top 10 TRP TV Shows. Many other TV channels have been in the top.
You must have heard about TRP while watching TV. But in this post you will get to know, What is TRP, What is the Importance of TRP, What is the meaning of TRP, How is TRP calculated?
The full form of TRP is Television Rating Point, i.e. Television Rating Point is called TRP.
TRP is a tool that determines which programs or TV channels are most viewed on TV.
Through TRP it is estimated that a news channel or a program or entertainment channel how much fame and how many people like it. It shows people’s choice. In India, there is an agency called Television Audience Measurement India, which works to estimate the TRPs of TV channels.
The agency examines various frequencies to find out which TV channels are most viewed at what time. In the same way, by estimating several thousand frequencies, this company estimates famous serials from all over the country. Because of this, it helps to understand the popularity of any program or channel and it is easy to know which channel is seen the most.
The more people who watch the channel, the longer it will be seen, the higher the TRP of that channel. This TRP benefits advertisers and makes it easier for them to find ads.
What is the Importance of TRP?
TRP is given so much importance because it is directly related to the revenue of the channel. The TRP of a channel which gets less viewership drops and it gets less advertising. TRP is most important for advertisers. Because it helps them to know easily on which channel they will get maximum benefit from placing ads.
TRP Data is very useful for advertisers. Every advertiser likes to advertise on the channel with the highest TRP, as it gets more audience. The more TRP the channel gets, the more contracts it gets and the more it earns. Meaning, the higher the TRP of teaching, the more you will be earning.
That is why everyone is engaged in increasing the TRP of their channel and tries to make their phase in the top with joy. It benefits both artists and channel owners working on the channel.
How is TRP Rating Determined?
The Indian Television Audience Measurement Agency of India examines various frequencies to find out which channel is watched more often, which shows how popular the channel is.
Similarly, the agency estimates popular TV channels across the country by detailing several thousand frequencies. The agency uses a special type of gadget to measure TRP.
The TRP measuring device is called the ‘People’s Meter’. With the help of 20 Meters, the habits of people watching TV are monitored. The “People Meter” is installed at certain locations to measure the TRP, through a frequency that detects which serials are being watched and how often.
Every minute, information related to TV from this meter is sent to the Indian Television Audience Measurement Agency through the monitoring team. After getting this information, the team decides which channel has the highest TRP. The list of the most popular channels is made according to Television Rating Points (TRP) and then the data of the Top 10 TRP TV Serials, channels is made public by Weekly or Monthly.
Today, only INTAM (Indian Television Audience Measurement) is the only agency that measures TRP. This is How TRP is Calculated.
How to Check TRP of TV Channel?
The “People Meter” is used to check the TRP of TV Serial and Channel. These Meters determine which channel is being watched by Specific Frequency.
Through People’s Meters, a 1-minute information of people’s television is passed on to the Monitoring Team (Indian Television Audience Measurement).
To find out the TRP you are asked to place a setup box in your television or dish. TRP is calculated through this setup box.
After that, the INTAM team does which channel’s serial has a TRP.
How Does TRP’s TV Channel have Income?
While watching the channel on your TV, you have to watch 1-2 minutes of ads in between. It is through these that the TV channel earns. Most of the TV channels have advertisements as a means of earning.
Advertisers pay crores of rupees to show their advertisement on TV channels to promote their company, product and service.
Now the TV channel which will have the highest TRP, means the most people will see it. That is why advertisers prefer to advertise on the channels with the highest TRPs.
With this, their Ad reaches the most people and they get more benefits. The higher the TRP of the channel, the more money it takes to show ads from advertisers.
All the TV channels like Sony, Star Plus, Zee TV, Colors and NDTV, till date news channels like India TV and all other TV channels earn through advertising only.
What is the Effect of Lowering the TV channel TRP?
Due to lower TRP of any TV channel given program, it directly affects its earnings. Whether the channel will decrease when the pick is low, the channel will benefit if the TRP is high.
We can understand it with this example, suppose 5 actors work on a TV channel, they give them 10 Lakhs Per Annum each and the rest of the expenditure is Rs 10 Lakhs.
Now if the TRP of that channel is high and the advertisers are paying 1 Crore for ads on that channel, then the channel owner saves 40 Lakh by reducing the salary of 5 people to 10 x 5 = 50 and 10 expenses.
Now if the TRP of that channel falls below, the advertisers stop giving ads on it, then your boss will have to pay the expenses of the trick and the money to those who work.
Conclusion
In this post we have discussed What is TRP, How TRP is Decided, Why TRP is Important, What are the Benefits of having more TRP, How is the TRP of TV Channels Checked?
We have tried our level best to expand TRP well in this post. Hope you would have liked the TRP information given in this post.
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